A subscription app · B2C · host's own app
Swap the 7-day trial on yearly for a 3-day trial on weekly
Better results than the yearly trial; no numbers
Workedpaywallpricing
What they did
Users were starting trials but few paid. Switched the promoted plan from yearly with a 7-day trial to weekly with a 3-day trial, with the yearly plan offered without a trial.
What happened
Seen better results with weekly 3-day trial
“we were promoting the yearly seven-day, we switched it to weekly three-day where the yearly has no trial, and we've seen better results with that.”
Related topics
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