Run dozens of branded Instagram accounts that comment on viral Reels in your niche

Ivan Peskov… create accounts. We brand them. We set them up, configure them, and the goal is to make the Reels feed of their of these accounts show the trending content in the niche that we want to target. So we don't want to target random content. We want to specifically find like trending viral videos or videos that have potential to go viral. So that's why we can't just rely on search. We need to specifically set up the For You page feed in a right way.

Ivan PeskovAnd the way it works is we we warm up the accounts using AI filters. So we basically set up this prompts, the system that analyzes the videos, what's going on in them, and it finds the videos that are the right fit. And we engage with these videos. We skip the videos that we want don't want to engage with. The accounts, you can see they are branded to look like official subpages or interns of the company that we promote. So if it's an app, then that's just an account that represents this app. And yeah, the bio fits and the link in bio is just the App Store. So simple on this side.

Ivan PeskovSo like I said, if if the content is the right fit, we engage with it. If it's not, we skip it. The comments are analyzed with AI, too, so that we see if there's a potential to reply to people and if there's the potential to comment on the video. If there are tons and tons of comments that are like irrelevant, then people won't read the comment section, so we need to skip it. And if people are already highly engaged in this comment section, then …

Ivan PeskovThe third option is, for example, the story and doesn't even include any kind of call to action, but has some sort of engagement starter, like mentioning something that is going on on some certain app or even our pages everywhere. But, like, doesn't ask for anything. It just makes people wonder and wants to check out our page.

Ivan PeskovSo, yeah, we see we don't we don't reply to everyone. We don't want to target people who just say thank you, "Thanks for the video," and so on. We only target people who actively engage, who ask questions or state their opinions, and so on. So, yeah, and comments and replies are basically UGC in text form. So the same principles that apply to UGC videos, they apply to comments and replies. For example, in this in this comment, we specifically say that, you know, some sort of story and that we use this specific app for our exercises, and this naturally makes people wonder, "What what kind of app are you talking about? What what's this app?" And some people will ask it inside our replies, and some people would just go straight to profile and go from there.

Ivan PeskovYeah, another example is, like I said, positioning our accounts as, you know, workers of this brand, workers of this app or friends of the founders of like founders themselves. And so we provide some sort of value first and then mention something about the app. Another option is also like UGC-type thing where it's some kind of buddy that recommended the app, and so our accounts are going to try it out, too.

Ivan Peskov… in bio. And once they do that, they obviously get to the App Store, or the website that we promote, or the main IG page of the brand that we promote. So some some accounts don't even have links in bio, they just have mentions in bio. And mention leads to the main brand page, which obviously is full of content and social proof, and so on. And, yeah, from there they just convert, so installs, signups, email opt-ins, follows on socials, and so on.

Ivan PeskovThis is just the results for one of the campaigns, and yeah, the next slide will show even like, you know, more concrete details. So the campaign is The campaign that we run is USA-based health care app, so it's about fitness. It's about nutrition. It's about sleep quality. And yeah, the campaign is still ongoing, and so far we did like almost a half of the campaign. And based on the metrics that we have, we project like this campaign to bring like 4x return. The numbers are here.

JosephSo the the main thing that's interesting here is the clicks. You got 7,000 clicks um on the campaign, and how many comments did that did that take?

JosephRight.

Ivan PeskovYeah. The important part is that in the beginning we had a lot of problems with this campaign. So in the beginning, you basically like you post comments and you get nowhere. And so you have to iterate, you have to change angles completely, not just, you know, slight changes, but significant changes. And so it took some time for us to figure out that, you know, these angles that we showed before like co-founder angles and friend made this with me angle that this angles actually work. And then, again, like I said, it's an ongoing process. So within the within the subcampaigns that we run, we also need to do this tweaks and changes like changing the whole account identities, like the way that they look. So that's also very important. A lot of comments are just like experimental ones.

JosephHow many comments are you posting on each phone per day? You know, 3,000 300,000 comments in total, that I'd imagine that's got to be a lot of phones and a lot of comments per account.