SteelAlive · B2B · automated Instagram commenting service
Swap phone identities so each phone runs 12-24 Instagram accounts, 60 comments each
60 phones produced ~300K comments for one campaign
What they did
What happened
- Effort
- 60 physical phones
In their words
Ivan Peskov & Nicholas Tsvietkov -The App Marketing Strategy No One Talks About
Josephcontent all the time every day. But you guys do that. Um, so what does it take to be able to do that?
Nicholas TsvietkovWe automated a bunch of physical devices, and we did our own version of Android that can load and unload the ROM of the whole device. So each account will have basically its own unique phone. By this design, we can just change account by demand giving us like, I don't know, like 20 accounts on Instagram and around like I think 100 or 200 accounts on TikTok per day per device. And with with all of that, we also have our own system how to press buttons to be undetected by the algorithm, how to well, basically how to interact with the phone in a way that it will think that we are actual real humans.
JosephIt's pretty insane. That's like the That's kind of like the core like secret sauce of this whole thing. And it's it is a real bottleneck for certain scale. Like once you crack an organic format, imagine what you'd do next. Well, you want to multiply it, you want to post it like five more times. What are you going to do, post it five more times on like one single account? Probably not. Like if you're going to post 100 times, you know, and it's a …
Joseph… warming up these inboxes and I think the standard nowadays is like, you know, you can only send like 15 emails per day, and you have to spread that across like 100 different mailboxes. So if you want to send, you know, 50,000 cold emails, you have to set up, you know, dozens of inboxes and spread the emails across all of these inboxes. Yeah, do you feel like this has parallels to the cold email? Do you guys talk to like cold email people at all?
Ivan PeskovUh we didn't talk much to cold email people. Just I remember can I can only remember one person. But uh it's really an awesome analogy, because even with like cold email with Instantly, you have this automatic warm-up where you would literally send the emails that are less like, you know, have less potential to go to spam than like your normal, you know, sales emails, right? And we do basically the same thing. Like some of our comments are so harmless, like they have no call to actions at all, they have no mentions of anything, just to show that, you know, this is an this is a good account. This is an account that engaged like a normal person. So sometimes they would mention something that they did with their friends, and sometimes they would just talk about what's going on in the video, and that's it. So yeah, same thing as in cold email.
JosephThat's really wild. It's like a That's so crazy to think about. And a lot of people don't even realize that that's how all of these B2B SaaS companies that raise, you know, hundreds of millions of dollars, they're all they all run on cold email. They all run on sending what some people would think of as like spammy content. But that's how you do outbound. Like you just have to reach a ton of eyeballs and a certain percentage of those people will …
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Tags: instagram, tiktok, account-farm, automation, warm-up, phone-farm, anti-detection