Ivan Peskov & Nicholas Tsvietkov -The App Marketing Strategy No One Talks About

Create accounts branded as an official sub-page, intern or co-founder of the app, with the App Store (or brand page) as the link or mention in bio. Warm each up so its Reels feed shows trending content in the target niche, using AI prompts that analyze videos and engage with fitting ones and skip the rest. AI also scans comment sections: skip videos full of irrelevant comments, reply where people are actively engaged, and reply only to people who ask questions or give opinions (not 'thanks for the video'). Comments must be context-dependent, never copy-pasted promotion; run several sub-campaigns with different angles. Funnel: comment -> reply or profile visit -> link in bio -> App Store. Most results come from a small share of comments that get exposure.

Give a genuinely useful, on-topic answer first, then disclose the connection. Example under a pancake calorie video: 'Calories can vary so much based on what you use. Instead of counting them, focus on how these pancakes can fuel your day with nutrients. If you're curious about smart eating habits, check out the health app co-founded by my friends and me. It has tips just like this.' The app is not named, so people visit the profile. Pair with a profile bio that says 'I co-founded' the app.

Open with a hook-like personal story tied to the video, end with a soft mention instead of a call to action, and don't name the app, so people either reply asking which app (the account then follows up with the name) or visit the profile. Example: 'Once I tried working out by myself... ended up with all my muscles sore and spent a week in bed. It's wild how much I learned, though. Now I use an app for my exercises.' Variants: a buddy recommended the app and 'I'm going to try it out'. Always put at least something at the end pointing people your way.

Instead of mentioning the app, the comment mentions a clip about the app on the account's profile. Watching another video is a smaller ask than installing an app, so people visit the profile, engage with its content about the app and then click the link in bio.

Find videos with viral potential while still new and post among the first comments so the comment sits at the top and can go viral within the comment section. Skip videos that are already too old.

Automate physical phones running a custom Android build that loads and unloads the whole device ROM, so each account appears to have its own unique phone. Run 12-24 Instagram accounts per phone per day (100-200 on TikTok), up to 60 comments per account per day, with human-like tapping to avoid detection. Like cold-email inbox warm-up, mix in harmless comments with no CTA or mention (talking about the video or something done with friends) so the account looks like a normal person. A normal device holds ~10 TikTok accounts before trust and reach drop.

Each account in the fleet uses a different angle: 'representing <app>', 'fitness and tech' persona, or 'I co-founded <app>' in the bio. Name, bio and on-profile content (videos about the app, Stories, Highlights) are tested to see which convert profile visits into link-in-bio clicks. Some accounts link to the App Store, others mention the brand's main Instagram page full of social proof. Whole account identities are swapped when a sub-campaign stalls.

Automated TikTok accounts posted mostly memes, clients' UGC-style videos, reposts and edits, including clients' music; some with calls to action to use the sound and film your own video. Clients paid for 1 million views. Served as proof that their automation could run accounts and get views.

A friend who was a long-time Consumer Club member posted about their work about a year earlier.