GTM Sauce

SteelAlive · B2B · automated Instagram commenting service

Auto-post memes and client videos on many TikTok accounts to promote songs

100M views; top post 2M, but weak as a business and dropped

Mixedorganic-short-video

What they did

Automated TikTok accounts posted mostly memes, clients' UGC-style videos, reposts and edits, including clients' music; some with calls to action to use the sound and film your own video. Clients paid for 1 million views. Served as proof that their automation could run accounts and get views.

What happened

About 100M views, 200K-900K views on some first videos and a 2M-view static image, but the business was hard because they had to make most content themselves; switched to Instagram comments.
17:32
“So Yeah, we got 100 million views out of it. We mostly we just promoted our client's music.”
Nicholas Tsvietkov
21:26
“But yeah, on the business side, it wasn't like it wasn't the best thing ever. It was more of a proof of concept and proof of the technical detail”
Ivan Peskov

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