SteelAlive · B2B · automated Instagram commenting service
Test different account names, bios and posts to see which get link clicks
~15% of profile visitors click the link; 3% worst, 50-60% best
Workedorganic-socialexperimentation
What they did
Each account in the fleet uses a different angle: 'representing <app>', 'fitness and tech' persona, or 'I co-founded <app>' in the bio. Name, bio and on-profile content (videos about the app, Stories, Highlights) are tested to see which convert profile visits into link-in-bio clicks. Some accounts link to the App Store, others mention the brand's main Instagram page full of social proof. Whole account identities are swapped when a sub-campaign stalls.
What happened
One account: ~4,900 profile visits and ~750 link clicks (~15%). Range 3% to 50-60%; 15% is a good benchmark.
In their words
The Superwall Podcast · Ivan Peskov & Nicholas Tsvietkov -The App Marketing Strategy No One Talks About“you would have certain, you know, angles to see which one of them, for example, convert better from profile to actual click, right? And very important part of it is bio and the name of the account and and the content on the account.”
“But I'd say 15% is a good benchmark, yeah.”
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