SteelAlive · B2B · automated Instagram commenting service
Comment a short relatable story that ends 'now I use an app for this'
Viewers ask which app or visit the profile; no numbers
Workedorganic-social
What they did
Open with a hook-like personal story tied to the video, end with a soft mention instead of a call to action, and don't name the app, so people either reply asking which app (the account then follows up with the name) or visit the profile. Example: 'Once I tried working out by myself... ended up with all my muscles sore and spent a week in bed. It's wild how much I learned, though. Now I use an app for my exercises.' Variants: a buddy recommended the app and 'I'm going to try it out'. Always put at least something at the end pointing people your way.
What happened
Drives replies and profile visits; the guests say it works but give no specific numbers.
In their words
The Superwall Podcast · Ivan Peskov & Nicholas Tsvietkov -The App Marketing Strategy No One Talks About“For example, it starts with a story, which already makes people, you know It's like a hook inside videos, but the same thing applies to text. And, yeah, and it ends with a very soft, like, it's not even a call to action.”
“Actually do both. So sometimes people can just reply and we will follow up on them.”
“But, yeah, usually, you want at least something inside the comment to, you know, point people in the right direction.”
Related topics
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