B2B · automated Instagram commenting service
How SteelAlive grows
7 tactics and 11 figures from 1 interview.
SteelAlive's team markets apps through automated comments, running fleets of Instagram and TikTok accounts on phones set up to look like separate devices. They moved from auto-posting TikTok content to Instagram comment campaigns and track how often profile visitors click through. Their own first clients came from a founder Discord.
- Each phone runs a custom Android build that swaps its whole identity, hosting 12-24 Instagram accounts a day with up to 60 comments each, mixed with harmless ones; 60 phones produced about 300K comments for one campaign.SteelAlive
- Comments tell a short relatable story ending in a soft mention of an app, or point to a video on the profile instead, and go up early on fresh videos likely to go viral; the guests gave no numbers.SteelAlive (1)SteelAlive (2)SteelAlive (3)
- The team tests names, bios and profile content per account; one account turned about 4,900 profile visits into 750 link clicks, about 15%, with accounts ranging from 3% to 50-60%.SteelAlive
- An earlier setup auto-posted memes and client videos on TikTok to promote songs and drew about 100M views, but having to make most content themselves made it a weak business, so they switched to Instagram comments.SteelAlive
- Their first design partners and best clients came after a friend posted about their work in the Consumer Club founder Discord.SteelAlive
Summary written 2026-09-26 from the tactics below. Figures are as founders stated them.
About SteelAlive
- What it is
- Runs fleets of branded Instagram/TikTok accounts on automated physical phones that comment and post for client apps; building a self-serve platform
- Who it's for
- Consumer app companies and brands
- Business model
- Agency service, moving to a platform
- Team
- Two co-founders
As described in the interviews, not independently verified.
SteelAlive's 7 tactics
SteelAlive by the numbers
| Metric | Value | Context | Said in |
|---|---|---|---|
| count | 12–24 accountsper phone /day | Instagram accounts run per phone per day | The Superwall Podcast 2026-02-1037:02 |
| activity volume | 60 commentsper account /day | Maximum comments per Instagram account per day | The Superwall Podcast 2026-02-1037:02 |
| count | 60 phones | Physical devices in the phone farm | The Superwall Podcast 2026-02-1040:58 |
| count | 20 accountsper phone /day approximate | Instagram accounts per device per day via ROM swapping (TikTok: 100-200) | The Superwall Podcast 2026-02-1025:43 |
| count | 100–200 accountsper phone /day estimate | TikTok accounts per device per day via ROM swapping | The Superwall Podcast 2026-02-1025:43 |
| activity volume | 21M comments/month projection | Capacity with 1,000 devices (60 accounts each, 45 comments and 3 videos a day per account; ~1.5M videos/month) | The Superwall Podcast 2026-02-101:50 |
| count | 4,900 profile visits approximate | One commenting account's profile visits (5,690 profile activity) shown on screen | The Superwall Podcast 2026-02-1047:07 |
| conversion rate | 15% approximate | Profile visit -> link-in-bio click for one account (~750 of ~5,000); computed by host | The Superwall Podcast 2026-02-1047:25 |
| views | 100M views approximate | Views from automated TikTok accounts, mostly promoting clients' music | The Superwall Podcast 2026-02-1017:32 |
| views | 2M viewsper video approximate | Best single TikTok: a static image with no text, promotion in the description | The Superwall Podcast 2026-02-1020:02 |
| views | 900K viewsper video approximate | Best first video on a new automated TikTok account (200K also seen) | The Superwall Podcast 2026-02-1020:02 |
Topics
Interviews
- Ivan Peskov & Nicholas Tsvietkov -The App Marketing Strategy No One Talks About · The Superwall Podcast · 2026-02-10