GTM Sauce

B2B · automated Instagram commenting service

How SteelAlive grows

7 tactics and 11 figures from 1 interview.

SteelAlive's team markets apps through automated comments, running fleets of Instagram and TikTok accounts on phones set up to look like separate devices. They moved from auto-posting TikTok content to Instagram comment campaigns and track how often profile visitors click through. Their own first clients came from a founder Discord.

Summary written 2026-09-26 from the tactics below. Figures are as founders stated them.

About SteelAlive

What it is
Runs fleets of branded Instagram/TikTok accounts on automated physical phones that comment and post for client apps; building a self-serve platform
Who it's for
Consumer app companies and brands
Business model
Agency service, moving to a platform
Team
Two co-founders

As described in the interviews, not independently verified.

SteelAlive's 7 tactics

SteelAlive · B2B · automated Instagram commenting service

60 phones produced ~300K comments for one campaign

Automate physical phones running a custom Android build that loads and unloads the whole device ROM, so each account appears to have its own unique phone. Run 12-24 Instagram accounts per phone per day (100-200 on TikTok), up to 60 comments per account per day, with human-like tapping to avoid detection. Like cold-email inbox warm-up, mix in harmless comments with no CTA or mention (talking about the video or something done with friends) so the account looks like a normal person. A normal device holds ~10 TikTok accounts before trust and reach drop.

Workedorganic-socialorganic-short-video
The Superwall Podcast · 2026-02-10

SteelAlive · B2B · automated Instagram commenting service

~15% of profile visitors click the link; 3% worst, 50-60% best

Each account in the fleet uses a different angle: 'representing <app>', 'fitness and tech' persona, or 'I co-founded <app>' in the bio. Name, bio and on-profile content (videos about the app, Stories, Highlights) are tested to see which convert profile visits into link-in-bio clicks. Some accounts link to the App Store, others mention the brand's main Instagram page full of social proof. Whole account identities are swapped when a sub-campaign stalls.

Workedorganic-socialexperimentation
The Superwall Podcast · 2026-02-10

SteelAlive · B2B · automated Instagram commenting service

100M views; top post 2M, but weak as a business and dropped

Automated TikTok accounts posted mostly memes, clients' UGC-style videos, reposts and edits, including clients' music; some with calls to action to use the sound and film your own video. Clients paid for 1 million views. Served as proof that their automation could run accounts and get views.

Mixedorganic-short-video
The Superwall Podcast · 2026-02-10

SteelAlive · B2B · automated Instagram commenting service

Viewers ask which app or visit the profile; no numbers

Open with a hook-like personal story tied to the video, end with a soft mention instead of a call to action, and don't name the app, so people either reply asking which app (the account then follows up with the name) or visit the profile. Example: 'Once I tried working out by myself... ended up with all my muscles sore and spent a week in bed. It's wild how much I learned, though. Now I use an app for my exercises.' Variants: a buddy recommended the app and 'I'm going to try it out'. Always put at least something at the end pointing people your way.

Workedorganic-social
The Superwall Podcast · 2026-02-10

SteelAlive · B2B · automated Instagram commenting service

Being scaled up now; no numbers given

Instead of mentioning the app, the comment mentions a clip about the app on the account's profile. Watching another video is a smaller ask than installing an app, so people visit the profile, engage with its content about the app and then click the link in bio.

Workedorganic-social
The Superwall Podcast · 2026-02-10

SteelAlive · B2B · automated Instagram commenting service

Early comments rise to the top; old videos aren't worth it

Find videos with viral potential while still new and post among the first comments so the comment sits at the top and can go viral within the comment section. Skip videos that are already too old.

Workedorganic-social
The Superwall Podcast · 2026-02-10

SteelAlive · B2B · automated Instagram commenting service

Brought first design partners and their best clients

A friend who was a long-time Consumer Club member posted about their work about a year earlier.

Workedcommunityword-of-mouth
The Superwall Podcast · 2026-02-10

SteelAlive by the numbers

MetricValueContextSaid in
count12–24 accountsper phone /dayInstagram accounts run per phone per dayThe Superwall Podcast
2026-02-10
37:02
activity volume60 commentsper account /dayMaximum comments per Instagram account per dayThe Superwall Podcast
2026-02-10
37:02
count60 phonesPhysical devices in the phone farmThe Superwall Podcast
2026-02-10
40:58
count20 accountsper phone /day
approximate
Instagram accounts per device per day via ROM swapping (TikTok: 100-200)The Superwall Podcast
2026-02-10
25:43
count100–200 accountsper phone /day
estimate
TikTok accounts per device per day via ROM swappingThe Superwall Podcast
2026-02-10
25:43
activity volume21M comments/month
projection
Capacity with 1,000 devices (60 accounts each, 45 comments and 3 videos a day per account; ~1.5M videos/month)The Superwall Podcast
2026-02-10
1:50
count4,900 profile visits
approximate
One commenting account's profile visits (5,690 profile activity) shown on screenThe Superwall Podcast
2026-02-10
47:07
conversion rate15%
approximate
Profile visit -> link-in-bio click for one account (~750 of ~5,000); computed by hostThe Superwall Podcast
2026-02-10
47:25
views100M views
approximate
Views from automated TikTok accounts, mostly promoting clients' musicThe Superwall Podcast
2026-02-10
17:32
views2M viewsper video
approximate
Best single TikTok: a static image with no text, promotion in the descriptionThe Superwall Podcast
2026-02-10
20:02
views900K viewsper video
approximate
Best first video on a new automated TikTok account (200K also seen)The Superwall Podcast
2026-02-10
20:02

Topics

Interviews