Comment useful advice, then say openly you co-founded the app

Joseph… like a useful comment about uh calories. It's like an educational comment. But also, I'm being very transparent upfront that, hey, I'm I'm talking about my company here." But I imagine at scale, if you post like, you know, if you post this on every video about calories, it starts to add up. Like this comment has 800 likes. So how many like how many people should you expect to click on the profile on a comment that has something like 800 likes?

Ivan PeskovUh, oh yeah, it heavily depends on the call to action. In this case, and yeah, it's It's not trackable to be clear, but based on this one, it's like it it can usually be like thousands of profile visits, surprisingly. So some people don't even press like, they just go straight to profile. And, yeah, then the question is how many of them will click on the link. And that's why the profile branding is also very important, because we want to optimize for people who not just click on our profile and leave, but to either engage with our profiles, which would feature, for example, the content about the app and, obviously, click on the link in bio to, you know, install the app.

Ivan PeskovThe interesting thing is that this kind of co-founder angle that, you know, me and my friends created this app, it worked like surprisingly well. So we didn't expect that. But, yeah, when you test these things, you find things that work surprisingly good. So, yeah, you might think that, you know, being upfront about, you know, this being your own app, your own company, and so on would, you know, harm your engagement. But it does the opposite often. So people like it. People like you being upfront, and this is not something that they usually encounter.

JosephYeah.