Comment a short relatable story that ends 'now I use an app for this'

JosephYeah, can you explain why are these good comments? Like what are these doing?

Ivan PeskovI think it comes down to two things. So obviously, first, the comment must be context-dependent. It cannot be copy-pasted, you know, random thing, straight promotion. It needs to be context-dependent. It needs to talk about what's going on in the video and what people already talking about in the comments. So the comment itself has to be of good quality. For example, it starts with a story, which already makes people, you know It's like a hook inside videos, but the same thing applies to text. And, yeah, and it ends with a very soft, like, it's not even a call to action. It's just a mention, like, you know, saying a fact. And, yeah, that makes people engage with this content.

Ivan PeskovThe second part of it is not just the the comment itself. It's the video under which it's posted and the timing of the video. So if we find the videos that have viral potential and we one of the first people to post under it, then our comment will be on the top and it will have much more potential to, you know, go kind of go viral inside the comment section. And if the video is already too old, then there's basically no point to, you know, leave …

Joseph… and spent a week in bed laughing emoji. It's wild how much I learned, though. Now I use an app for my exercises." So it's like that's the soft CTA you're talking about. And so then how does that actually work? Do people then wonder, like, "Oh, what I wonder what app they're they're using," and then they ask in the reply and then you follow up again with the name of the app? Or are they going and clicking the profile and seeing the link in bio?

Nicholas TsvietkovActually do both. So sometimes people can just reply and we will follow up on them. It's actually something that we developed somewhat recently. And also, all of our accounts have either mention of our client in bio, or just a website link to the client's app.

JosephInteresting. And these are like this is multiple comments on a single on a single post then?

JosephYeah, I feel like founder stories generally do pretty well on TikTok and Instagram. Like I've I've heard of a lot of app founders doing uh pretty good like founder-led content for UGC. So I guess it makes sense that it would also work in comments.

Ivan PeskovYeah, and this in this one, the kind of again, it's not necessarily the call to actions in, you know, as they usually are. It just says that, you know, "My buddy recommended some kind of app, and I'm going to try it out." So it's also kind of this soft approach. But it But it, again, it at least it includes something at the end of the comment, right, to point the people into to our direction. Because, usually, if you have nothing at the end of the comment, then like you're kind of expecting people to just visit your profile on their own, like, curiosity. And there are things, and there are hacks that you can use to also use that to your advantage, of course. But, yeah, usually, you want at least something inside the comment to, you know, point people in the right direction.

Ivan PeskovYeah, this one on the left just says that about the app that, you know, our page loves, and that it offers some kind of tips. Now, this one surprisingly also got like a lot of engagement from people. I guess because it's it's very specific, especially at the beginning of the comment, like it specifically talks about the condition that is, you know, the video is about, so and that it affects the daily life. So, yeah, this one might look like …