GTM Sauce

SteelAlive · B2B · automated Instagram commenting service

In comments, point people to a video on your profile, not the app

Being scaled up now; no numbers given

Workedorganic-social

What they did

Instead of mentioning the app, the comment mentions a clip about the app on the account's profile. Watching another video is a smaller ask than installing an app, so people visit the profile, engage with its content about the app and then click the link in bio.

What happened

Used a lot and being expanded; no numbers.

In their words

Ivan Peskov & Nicholas Tsvietkov -The App Marketing Strategy No One Talks About

Play from 15:36

Ivan Peskov… our page loves, and that it offers some kind of tips. Now, this one surprisingly also got like a lot of engagement from people. I guess because it's it's very specific, especially at the beginning of the comment, like it specifically talks about the condition that is, you know, the video is about, so and that it affects the daily life. So, yeah, this one might look like something more on the more hard pitch side, but it still works sometimes.

15:36

Ivan PeskovThe right one is also interesting, because it doesn't say about the app. It talks about the clip about the app. So it's like It's like they it directs people to our profile to check the video. And we are using something like this a lot right now, for example, so we'll do even more approach like that, because it also it also makes people like wonder like Talking about the app, it's kind of more direct and not not everyone is ready to install another app. But watching another video while they are on Instagram, that's a an interesting thing, so that makes them visit the profile and engage from there.

16:09

JosephAs I'm reading all these examples of different angles for the comments, it makes me think that there must have been a pretty long iteration process for you guys to figure out what types of content are in the meta right now and start to saturate and start to feel like AI comments. And lead Which like leads you to pivot and continue to try to stand out, is that accurate? Do you feel like you always have to get ahead of like what consumers are used …

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Tags: instagram, comment-marketing, soft-cta, profile-content