BulkMockup · B2C · Photoshop mockup plugin
Sell lifetime deals until you can pay a developer, then switch to monthly
Funded a developer hire; now steady at $12-13K a month on subscriptions
Workedpricingfinancing
What they did
First sold the rough script as a one-time fee and realized it wasn't defensible. Without license validation or user management he had to keep selling a one-time/lifetime deal for a couple of years. Once he had enough money, he hired a developer on Upwork to polish the product; it is now a monthly subscription (about $15/month) sold through Gumroad.
What happened
Lifetime-deal revenue paid for the developer; the subscription business now makes ~$12-13K/month
- Stage
- Scale (First couple of years, then the move to subscriptions)
“I did not know how to do license validation or user management, and because of that, I had to sell it as a one-time fee. So, for a couple of years, I sold it as a lifetime deal and once I had enough funds, I went ahead to Upwork and hired a developer”
Related topics
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