GTM Sauce

A subscription apps · B2C · host's own apps

Add extra keywords in the Spanish (Mexico) listing to rank in the US

Works better than Arabic, Chinese or Vietnamese listings; no numbers

Workedasolocalization

What they did

Because the US App Store also indexes keywords from some localizations, host still fills the Spanish (Mexico) localization with extra keywords; other localizations (Arabic, Chinese, Vietnamese) haven't worked as well.

What happened

Spanish (Mexico) outperforms other localizations for this.
Stage
growth
49:47
“I still use the Spanish, Mexico one. I haven't seen Arabic, Chinese, Vietnamese do as well as Spanish, Mexico”
Steve P. Young

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