A subscription apps · B2C · host's own apps
Put a $1.99 first month next to the 7-day free trial on the paywall
Host says it performs a bit better; no numbers
Workedpricingpaywall
What they did
Copied from ReciMe's paywall (7-day free trial; monthly first month $1.99 then renews). App Masters' own app shows two options: 7 days free then $60/year, or $1.99 for the first month (renewal stated as $4.99), and made the yearly renewal slightly cheaper so users do the math. Host says even keeping the same yearly price works.
What happened
Host says paid intro offers perform a bit better and convert really high.
- Stage
- paywall
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Ahead: When someone closes the paywall, offer a free Paramount+ month plus 30 more daysAbout 10% of paywall closers claim, vs 0.1-0.2% who normally come back; early data
- Encore: Run a free 30-day test on half the customer's users; charge only if it wins
- When someone cancels a free trial, push 50% off, then a free monthHost says the discount got good results; no numbers
- Momingo: When someone closes the paywall, give them a free week of Pro anywayPaywall closers who paid rose from 0.4% to 4.5%
- Hily: End onboarding with a $2.99 one-time boost instead of a subscriptionHily told the host it works; no numbers
- After people close the paywall, offer a cheap one-time pack instead
- Commit: When users finish a habit, unlock a surprise with free brand deals
- Use things that are free in the app to get more ratingsRatings doubled; average rose from 4.5 to 4.7 stars
- Add extra keywords in the Spanish (Mexico) listing to rank in the USWorks better than Arabic, Chinese or Vietnamese listings; no numbers
- Put keywords before the app name in the store titleLittle change on Apple; works better on Google Play
- Show the paywall before asking for a phone number or emailHost has seen huge drop-offs at sign-up screens placed before the paywall