A free app · B2C · App Masters client
Try TikTok Spark Ads next to Meta ads for cheaper installs
Cheaper installs on TikTok, but those users converted worse than Meta's
Mixedpaid-social
What they did
For a client with no monetization that wanted the cheapest installs, ran TikTok Spark Ads alongside Meta.
What happened
TikTok had lower cost per install but lower conversion rates; host says most apps do better on Meta.
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Before the paywall, add two screens: '7 days free' and 'we'll remind you'Trial starts up 56% on one app; up to +100% on others. Weaker on a 3-day weekly plan
- Next to the free trial, offer the first month for $1.99, then yearlyIntro takers renew at over 50% vs 30-40% for 7-day trials
- Add a cheap first-month offer on the yearly plan beside the free trialConversion 19% -> 25%; proceeds up 21%
- Momego: When people close the paywall, give them a free week of Pro, then count downFree-user conversion 0.4% -> 4.5%
- Remove the close button from the onboarding paywallTrial starts 6% -> 12-15%; trial-to-paid stayed at 30%
- Ask 'How did you hear about us?' and hard-paywall only people from adsUntested idea; a shared chart showed 5% soft vs 34% hard paywall conversion
- Add a paywall to onboarding, even with a million free usersRevenue and retention both went up, per the host; no numbers
- Let people slide to pick their discount, starting at $40, lowest $30Most people slide to the lowest price, per the host; no numbers
- Offer 1-month, 3-month and yearly plans in a fitness appWorked best of the plan sets tried, per the host; no numbers
- Price at $39.99 rather than $41.99$39.99 beat $41.99 in a community member's price test
- Show the paywall before asking people to sign upPeople would rather pay than give an email, App Masters found; no numbers
- Find App Store keywords first, then build an app around themAbout 30% of launches get ASO traction; 70% don't
- Give each Apple Ads campaign its own product page to see its sales
- Make a product page per keyword, with that keyword on the first screenshotPretty good success, per the host; no numbers