A subscription apps · B2C · App Masters' own apps
Find App Store keywords first, then build an app around them
About 30% of launches get ASO traction; 70% don't
Mixedasovalidation
What they did
App Masters picks keywords with search volume and builds apps to rank for them, relying on ASO for installs.
What happened
~30% hit rate; the other ~70% got no ASO traction. Host now pushes paid ads (Apple Ads first) instead of waiting on ASO.
“but that's how we're building our apps, finding the keywords and then building an app. But even then, that's like hit or miss for us.”
“Like we're at like 30% correct, so that's 70% where we can't get any traction for the ASO”
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