An App Masters client (mentioned inside a sponsor read)
Make a product page per keyword, with that keyword on the first screenshot
Pretty good success, per the host; no numbers
Workedasoapple-search-ads
What they did
For a keyword such as 'deep conversations', create a custom product page whose first screenshot features that keyword, and link the keyword to the page in App Store Connect (the keyword must be in the keyword field). Host did it for a client using AppScreens.
What happened
Host says they've seen pretty good success.
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
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- Next to the free trial, offer the first month for $1.99, then yearlyIntro takers renew at over 50% vs 30-40% for 7-day trials
- Add a cheap first-month offer on the yearly plan beside the free trialConversion 19% -> 25%; proceeds up 21%
- Momego: When people close the paywall, give them a free week of Pro, then count downFree-user conversion 0.4% -> 4.5%
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- Ask 'How did you hear about us?' and hard-paywall only people from adsUntested idea; a shared chart showed 5% soft vs 34% hard paywall conversion
- Add a paywall to onboarding, even with a million free usersRevenue and retention both went up, per the host; no numbers
- Let people slide to pick their discount, starting at $40, lowest $30Most people slide to the lowest price, per the host; no numbers
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