Late · B2B · API for posting to social media
Buy Google ads on your SEO keywords, with one landing page per keyword and a $120 target cost
~$15K MRR from ~$8K/month ad spend; 2.5x return on spend
Workedpaid-searchlanding-pageexperimentation
What they did
Content that doesn't rank organically gets ads instead, so one piece of content serves both. Bids on the same high-intent commercial keywords targeted for SEO; each ad group has its own landing page tailored to the keyword and intent (e.g. an Instagram page for 'Instagram API'). Uses Google Ads automated bidding with a $120 target CPA (their average CAC threshold). Ad copy sells value, not features, e.g. 'scale 30 days of social media in 1 hour' or 'reach 100K followers fast with our API'. Continuously A/B tests headlines, descriptions and landing pages, tracked in PostHog. Playbook version: 3-5 copy variations per ad group; pause poor keywords and double down on high-ROI ones; raise budget month over month while ROAS holds; track CAC, ROAS, revenue and traffic per channel in a dashboard (Google Sheets, Data Studio).
What happened
Spends ~$8,000/month for $2.50 revenue per $1 and ~$15K MRR from paid search.
- Stage
- Launch (From launch)
- Effort
- ~$8,000/month ad spend, ongoing
“And some of these gets on uh Google and ranks organically, and some of it it doesn't rank, so we run ads for it.”
“We create landing pages for each one of them, so each ad group has its custom landing page tailored to the keyword and the intent.”
“We use automated bidding, which sets a target CPA at $120, which is our average CAC threshold.”
“Currently, we spend around $8,000 per month. We get $2.5 in revenue for every dollar spent. Monthly revenue from paid search is around 15K MRR.”
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