Journable · B2C · AI calorie counter app
Make logging food as simple as typing a sentence or snapping a photo
Founder says simplicity is what makes the app valuable; no numbers
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What they did
The founders used many calorie counters during their own weight loss and found them complex (searching multiple food databases). Journable lets users type a meal or upload a photo and get calories and macros per ingredient in seconds. Simplicity is the core focus of both the product and the marketing content.
- Stage
- Product
“The number one thing that we focus on is simplicity, is the quick and easy experience that we offer, and so that's what we try and capture with our marketing content.”
Related topics
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More from this episode
- Journable: Launch on Product Hunt and treat the first paying users as proofFront page; a couple hundred installs and 2 subscribers, enough to validate
- Journable: Advertise to Android users first, since iOS ads cost about 4x moreAndroid converted as well as iOS and was far cheaper; now ~80% of revenue
- Journable: Before running Google ads, send installs, paywall views, trials and purchase values to GoogleLets Google optimize delivery on real purchases; no separate numbers
- Journable: Start with cheap Google install ads, $10-15 a day, filled with stock images and videosGives Google baseline install costs to build on; no numbers given
- Journable: Test wildly different ad images and videos, and upgrade your Play Store screenshotsFounder says the store listing is where most of the win is; no numbers
- Journable: Switch to target cost-per-trial ads with a daily budget 10x that costRule of thumb: Google needs 10 target events a day to optimize
- Journable: Raise ad budgets only as paywall and price tests lift conversion~$500K spent on Google ads for about the same attributed revenue