Journable · B2C · AI calorie counter app
Test wildly different ad images and videos, and upgrade your Play Store screenshots
Founder says the store listing is where most of the win is; no numbers
Workedpaid-searchaso
What they did
Step 3, while install campaigns learn: replace stock assets with custom ones (e.g. big text with winning copy). Take big swings with very different images and videos instead of tweaking colors or fonts, and watch for patterns. Most importantly, improve the Play Store screenshots, title, subtitle and description, since Google App campaigns pull from them.
What happened
Updating Play Store assets is 'where most of the win is'
- Stage
- Growth (Paid growth)
“Take big swings. Have incredibly different media, incredibly different assets, images, videos.”
“And, most importantly, update your Play Store assets, right? So, that's where most of the win is. Because Google app campaigns use your Play Store assets, your screenshots, your app title, your subtitle, your description, make sure they're great.”
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