Journable · B2C · AI calorie counter app
Before running Google ads, send installs, paywall views, trials and purchase values to Google
Lets Google optimize delivery on real purchases; no separate numbers
Workedanalytics-attributionpaid-search
What they did
Step 1 of the playbook: set up measurement so Google Ads receives app events: install, paywall reached, free trial started, purchase, and the purchase value. Google then optimizes campaign delivery on that data. Their stack is Firebase and GA4.
What happened
Foundation for their campaigns; claimed essential
- Stage
- Scale (Before scaling paid)
“What this does, effectively, is it lets Google ads know when a user installs the app, most importantly, when they hit, let's say, your paywall, and when they take any action, either starting a free trial or purchasing your app. And if they purchase, the value of the transaction, as well.”
Related topics
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