Floga · B2C · yoga sequencing app
Offer three lifetime prices ($109, $199, $349) so the top one looks worth it
Part of $117K on launch day; no split by tier given
Workedpricing
What they did
Three lifetime tiers instead of one low price: ~$109 for a limited feature set, ~$199 with more features, $349 for everything planned (the full vision). The two cheaper tiers act as a reference that helps sell the most expensive one and capture skeptical buyers. Warns against pricing low out of fear the product isn't ready.
What happened
Contributed to $117K launch-day revenue; guest claims the lower tiers sold the top tier
- Stage
- launch
This shipped together with other changes, so the result can't be credited to this alone.
“So what I did was create three tiers. The first tier gave lifetime access to a limited set of uh of features, and the price was around $109.”
“Also, the psychology here is that the first two tiers actually help to sell the the most expensive one because they create a sort of uh reference, okay?”
Related topics
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