GTM Sauce

Floga · B2C · yoga sequencing app

Limit lifetime deals to a set number of spots and 5-7 days

Founder says it cut procrastination and worked very well; no numbers

Workedpricingpr-launch

What they did

Lifetime deals were limited both in number of spots and in time window; recommends 5-7 days maximum so people decide instead of procrastinating.

What happened

Guest says it works very effectively
Stage
launch

This shipped together with other changes, so the result can't be credited to this alone.

9:48
“we uh explain how it's going to work with the um lifetime deals, which are always uh limited in uh number and limited in the uh in time frames.”
Umberto Mezzadra
14:58
“So 5 to 7 days maximum, in my opinion. This force people to make a decision instead of procrastinating, and this worked uh very well.”
Umberto Mezzadra

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