Floga · B2C · yoga sequencing app
Run lead-gen ads before launch to reach people who never heard of you
Unknownpaid-sociallanding-page
What they did
Alongside the email warm-up to the existing list, ran lead generation (ad creatives, landing page) to reach people who had never heard of the brand, then warmed them up for a few weeks. No platform, spend or results given.
- Stage
- pre-launch
“At the same time, I also did some lead generation to reach people that never heard about us.”
Related topics
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More from this episode
- Floga: Sell lifetime access to the unfinished app, no refunds, before subscriptions open$117K by the end of launch day from 500-600 early buyers
- Floga: Offer three lifetime prices ($109, $199, $349) so the top one looks worth itPart of $117K on launch day; no split by tier given
- Floga: Email your existing list for 5 weeks, building curiosity, before revealing the appLaunch day brought in $117K; no split by channel
- Floga: Limit lifetime deals to a set number of spots and 5-7 daysFounder says it cut procrastination and worked very well; no numbers
- Floga: Put all lifetime buyers in a Telegram group to collect bug reports and ideasFounder says it brought enormous value; many later features came from it
- Floga: Ask 5-10 existing customers about the problem without saying why you're askingFounder says it gave really good, unbiased feedback
- PlayPauseBe: Launch your first yoga card deck on KickstarterOver $200K in the first month
- Starter Story: Send deal email sequences around Black Friday and year-endHosts say it's worth it; no numbers