Charge $8.99 a week after a free trial, with extra offers when people leave

JosephCan we go into the the app itself? I'm curious how like the app works and how it monetizes. I think it would be good to see onboarding and paywall.

Dillion VermaYeah, this is an example of paywall running right now. It's a standard two-page paywall, so we want you to try Halo for free, we'll give you a notification when your trial ends. This one is specifically for $8.99 per week, and you can go ahead and try for free. There's a couple of things as well to on top, like exit offer and abandoned cart as well.

JosephYour default is weekly, $8.99 a week, and it looks like you don't have an annual?

JosephSo, this is one experiment. Is this like the winning one?

Dillion VermaSo far, the weekly's been really good for us, so we've been just running with weekly. We have tested some yearly in the past. We went away from that, but we'll also test that again. But our standard go-to so far has has been weekly and yearly. I think also this is another example. This is just trial cancel paywall, but it's like a different use case. But, yeah, to be honest, like that that's like the the main overall. So, weekly, yearly. I have a bunch of other paywalls for different different cases or scenarios like production abandon or if they cancel the trial. We also have an interesting setup where we have two paywalls for our onboarding, and the combined two paywalls actually have a higher conversion rate from what we've seen from our testing. So, if we go over here, …

Dillion VermaThe the non-gated and gated paywall, both have 16.5% conversion rate. But what's happening here is we present users with a paywall during onboarding, but they're allowed to skip it. They can close it and skip it and move on and get into the application, and they can go into the application, they can like look around for a bit and like do whatever they want, but then once they want to take an action in the application, the second paywall comes up, …