Run the videos that already went viral as Meta ads

JosephDo you think that the the paid ads strategy will be pretty straightforward? Like, you just take the formats you already know, and will that be really helpful for paid ads or it does it feel more like starting from scratch with the distribution strategy?

Dillion VermaI'm going to approach paid ads the same way I approached UGC and like break it down to a science or math. I I think in the beginning it will be easier for us since we already have content which goes viral and we have converting conversions from that, so we can just run paid ads for that, but it won't be enough. It won't be enough to get to a million a month. We'll have to try and make new contents and like have create creative diversity and like different different content pieces for different levels of awareness to to maximize the our meta ads.

JosephOne thing that stuck out to me in the beginning is you you mentioned that you and your co-founder kind of looked at Gemini, like the new Gemini models that were coming out, and you thought, "Okay, this is a really cool piece of tech, like this should be a consumer app." Are there models today that are coming out that you feel should also be, you know, kind of the the backbone of a of the next big consumer thing?