Halo AI · B2C · AI photo editing app
Predict where revenue will level off from views, conversion and churn
Forecast a $300K MRR plateau and hit exactly that
What they did
What happened
In their words
Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)
Joseph… tool I 100% vouch for on this channel because there's a ton of GenAI content tools out there, but none of them tell you what to make. Spytok makes sure you're never in the dark about what's actually working now. I'll put the link in the description. Zooming out a little bit, 300k MRR in 45 days. How does it feel right now in the company? Like, is it chaos? Like, are you just continuing to hire more and more creators, like is it still growing?
Dillion VermaActually, we forecasted that it would plateau at 300k, like in the very beginning, and actually hit exactly that that mark. So, we- we plateaued there for a bit, and the way we forecasted this was essentially like using all of these equations, we know we know our growth and churn rate would be approximately like right at that mark. Aside from that, like things are pretty good. We've been increasing the number of creators, increasing number of videos and views. Our operations are very stable. We have like a good flow of how everything works, so our main goals are just to keep scaling. So, keep getting more views and also keep expanding our distribution channels. So, trying out paid ads, trying out other channels, as well.
JosephCan we go into the the app itself? I'm curious how like the app works and how it monetizes. I think it would be good to see onboarding and paywall.
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More from this episode
- Grow views by adding creators, videos per creator, and platforms per video600M views in 60 days, 1.2B in 120; $300K MRR in 45 days
- Post creator jobs in UGC Facebook groups, then pay a $100 five-day trial500-600 applicants at 30-50 a day; trial winners became the 85-creator roster
- Give every creator one video format: shocking AI prank image, app demo, then a text-message storyOne format drove 1.2B views; ~5% of videos pass 100K, ~1% pass 1M
- Pay creators $20 a video plus bonuses at 20K, 100K, 500K and 1M views29 of 30 creators chose it over a better-paying CPM deal; effective CPM under $1
- Let creators post as many videos a day as they wantTop creators post 20+ videos a day (~80 posts); no rate limits seen on YouTube or Instagram
- Put an AI bot in Discord that writes scripts from your million-view videosCreators use it daily for new scripts; no numbers
- When one video goes viral, have every creator remake it that dayProduces big view spikes after each hit; no exact numbers
- Put all creators in one Discord with channels for wins, ideas and feedbackFounder says the camaraderie keeps creators motivated and sharing; no numbers
- Let people skip the first paywall, then show another when they hit submitTwo paywalls together beat one hard paywall in repeated tests; each converts 16.5%
- Charge $8.99 a week after a free trial, with extra offers when people leaveWeekly has worked best so far; yearly tested and dropped for now
- Take a $100K personal loan to pay creators once early videos return 6xScaled at break-even for ~4-5 weeks, then ~50% margin at $300K MRR
- Run the videos that already went viral as Meta ads
Tags: forecasting, views-equation, plateau