Post creator jobs in UGC Facebook groups, then pay a $100 five-day trial

Dillion Verma… UGC. Like, this is like literally- literally everything. Your goal as a UGC growth person should be to maximize views, and the way to do that is to increase all these variables: increase creators, increase the videos per creator, increase the posts per video, or the platforms, and increase the views per post. And if you do this every day for weeks, like you- you're going to get views and get revenue for your application. That's essentially it.

Dillion VermaOne question that I know a couple of people have asked me in the past is like where do you get creators from? Like, how do you find creators, or- or creators who are good to make videos? And um for that, we have a specific process we use to find creators. What we do is we actually go to a bunch of these platforms, like there are groups on Reddit called UGC creators, UGC brands, also there's actually like hundreds of Facebook groups, each with thousands of people, all dedicated to people doing UGC, and I just joined all of them. And also a bunch of other platforms that are paid to also find creators as well.

Dillion VermaBut what I did was I posted a job posting on all these platforms, and every single one of these groups, for people willing to create videos for us. And from that, we got a l- a lot of applicants. So, we got like maybe 500, 600 plus applicants. From there, what I did was I didn't know who was good or not, but- but I essentially was looking for people who were familiar with UGC, have done it in the past. I screened for that criteria amongst all the applicants, and lastly, gave them all like a- a paid trial to start. So, they were creating for us for about 5 days in the beginning, and we paid them for their work, and if it's a good fit from there, we continue forward with them. And if not, then we stopped there.

JosephHow much do you like to pay for those trials?

Dillion Verma… Other than that, there- there's no hard requirements. Anyone can make the formats. And for us, in particular, we had a very strict guideline, so our formats were set in stone. This is like a one way to make the videos. There was no deviating from that or- or like room for like experimentation in that in particular, so that made it very easy. Like, anyone can make the- make the formats as long as like the instructions were very clear for them.

Dillion VermaAnd for the trial pass rate, and like people who were going from trial to full-time creator, we had three criteria we were looking for. The first criteria was consistency. Do they post once a day or often? Do they have good communication? What it means is like were they actively talking to us proactively in the chat, asking questions? And lastly, was do they have an understanding of like the viral algorithm, or like how to go viral? And the way we assess that, this is like more of a qualitative or like a vibe-based uh intuition, but if they can edit their videos with a strong emotional hook, and then a build up, and a pay off, and the structure is very evident in their videos, they- they pretty much understand like how to go viral, or like how to make videos like that.

Dillion VermaBut you'd be surprised, a lot of people don't understand that, or like what makes videos go viral, and- and even if you put them through many, many videos to- to recreate, and like try again and again, like they won't learn anything um. So, you want to ideally not work with those people. Uh, best-case scenario is they understand how to go viral from the start.