GTM Sauce

Halo AI · B2C · AI photo editing app

Put all creators in one Discord with channels for wins, ideas and feedback

Founder says the camaraderie keeps creators motivated and sharing; no numbers

Workedcreator-opscommunity

What they did

All creators in one Discord (plus a private channel each) with channels for wins, ideas and feedback; creators hang out in voice chat late at night, share learnings and ask each other for engagement to hit milestones.

What happened

Guest credits the community for motivation and compounding learnings; no numbers.

In their words

Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)

Play from 31:12

Dillion Verma… like valuable community for all your creators in one place. Like, for us, all our creators are like friends with each other. They're always like late night in the Discord voice chat like talking about things, or like posting in different channels, like non-stop every day. And this is interesting because like the camaraderie helps them like be motivated to like keep building things, learn new ideas, share- share learnings with each other as well.

31:12

Dillion VermaWe have multiple channels, like one's for wins, one's for ideas, one's for feedback. People are posting in all of them. If they get a win, they post in the wins. If they want to improve their videos or get- get input, they post in other channels. So, I've seen different UGC programs have none of this. It's just like post a video, get paid, and you don't get that those those like compounded learnings in one in one place if you don't have that community.

31:33

JosephYeah, I feel like people so often forget that there's a human element to this whole thing. It's like, no matter how much you pay a person, the human elements of work almost always will affect the quality and the consistent consistency of the output, um more than just like the pay. But speaking of pay, how do you pay your creators? Is it like per view, or do you give retainers, or both?

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Tags: discord, creator-community, motivation