Halo AI · B2C · AI photo editing app
Put all creators in one Discord with channels for wins, ideas and feedback
Founder says the camaraderie keeps creators motivated and sharing; no numbers
What they did
What happened
In their words
Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)
Dillion Verma… like valuable community for all your creators in one place. Like, for us, all our creators are like friends with each other. They're always like late night in the Discord voice chat like talking about things, or like posting in different channels, like non-stop every day. And this is interesting because like the camaraderie helps them like be motivated to like keep building things, learn new ideas, share- share learnings with each other as well.
Dillion VermaWe have multiple channels, like one's for wins, one's for ideas, one's for feedback. People are posting in all of them. If they get a win, they post in the wins. If they want to improve their videos or get- get input, they post in other channels. So, I've seen different UGC programs have none of this. It's just like post a video, get paid, and you don't get that those those like compounded learnings in one in one place if you don't have that community.
JosephYeah, I feel like people so often forget that there's a human element to this whole thing. It's like, no matter how much you pay a person, the human elements of work almost always will affect the quality and the consistent consistency of the output, um more than just like the pay. But speaking of pay, how do you pay your creators? Is it like per view, or do you give retainers, or both?
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More from this episode
- Grow views by adding creators, videos per creator, and platforms per video600M views in 60 days, 1.2B in 120; $300K MRR in 45 days
- Post creator jobs in UGC Facebook groups, then pay a $100 five-day trial500-600 applicants at 30-50 a day; trial winners became the 85-creator roster
- Give every creator one video format: shocking AI prank image, app demo, then a text-message storyOne format drove 1.2B views; ~5% of videos pass 100K, ~1% pass 1M
- Pay creators $20 a video plus bonuses at 20K, 100K, 500K and 1M views29 of 30 creators chose it over a better-paying CPM deal; effective CPM under $1
- Let creators post as many videos a day as they wantTop creators post 20+ videos a day (~80 posts); no rate limits seen on YouTube or Instagram
- Put an AI bot in Discord that writes scripts from your million-view videosCreators use it daily for new scripts; no numbers
- When one video goes viral, have every creator remake it that dayProduces big view spikes after each hit; no exact numbers
- Let people skip the first paywall, then show another when they hit submitTwo paywalls together beat one hard paywall in repeated tests; each converts 16.5%
- Charge $8.99 a week after a free trial, with extra offers when people leaveWeekly has worked best so far; yearly tested and dropped for now
- Take a $100K personal loan to pay creators once early videos return 6xScaled at break-even for ~4-5 weeks, then ~50% margin at $300K MRR
- Predict where revenue will level off from views, conversion and churnForecast a $300K MRR plateau and hit exactly that
- Run the videos that already went viral as Meta ads
Tags: discord, creator-community, motivation