Post before-and-after weight-cut videos of UFC fighters, ending with a download prompt

Pat WallsSo, you built the app. What about the marketing? What's the next step to building a niche app in 2026?

EthanYeah, so for marketing, I would say to start off with organic posts. I got the ideas from social media pages that were in the same niche as mine, which I then adapted to my app. An example of the first video that I posted organically was a video where I showed what a UFC fighter looked like on a weight cut and what they looked like after their weight cut. I also added a call to action at the end of the video to give users an incentive to download my app.

EthanI noticed that the videos didn't get that many views, but I also noticed that the people that were viewing my posts were very high-intent viewers, as I noticed around 10 to 15 downloads per day from posts that got anywhere from 200 to 500 views. And I think the reason was because my product was so unique, and it solved a very specific pain point that no other apps solved. It converted very well on my organic posts even though they didn't get that many views.

Pat WallsI think there's a huge opportunity in niche apps like this. You don't need to get millions of views like you think you might need to do if you can get 5% to 10% conversion ratio on views, which is really, really high. Let's dive a little bit more into that because, yeah, you can get 10 to 15 installs, but that's not thousands of paying customers. Once you sort of figured out what videos worked, what was like the more scalable growth strategy?