DM small creators you find in your TikTok and Reels feed, then move up to bigger ones

Pat WallsI think there's a huge opportunity in niche apps like this. You don't need to get millions of views like you think you might need to do if you can get 5% to 10% conversion ratio on views, which is really, really high. Let's dive a little bit more into that because, yeah, you can get 10 to 15 installs, but that's not thousands of paying customers. Once you sort of figured out what videos worked, what was like the more scalable growth strategy?

EthanYeah, after posting organically, I switched over to influencer marketing. Since my app was in a very niche category, there were not a lot of big influencers to partner with, so I decided that I would ask small creators to partner with me instead to start off. So, to find influencers, I would basically just scroll on my For You page on TikTok or Reels on Instagram, and I would DM creators asking them to partner. I found that most of the creators that I DMed said yes to the partnerships.

EthanYou know, I started off with influencers that got around 1,000 to 10,000 views per video, then switched later to influencers that got 20,000-plus views per video. I saw that the influencer marketing strategy was working not only because I had a very high-intent audience, but also because I had a very unique product. Later, I decided to put those influencer videos into paid ads just to see what would happen. And to my surprise, it added a lot of extra revenue and helped us scale much faster and much more efficiently.

Pat WallsOkay, well, thanks for sharing that. I want to change the topic a little bit, and I want to actually see this app that you've built. Could you actually give me a quick demo of what is the niche app that you built that made over $20,000 in a single month?