GTM Sauce

CutCoach · B2C · weight-cutting app for wrestlers

Solve one painful problem in your own sport and launch as the season starts

Demand peaked mid-season; ~39K downloads in about 6 months

Workedpositioning-niche

What they did

Picked a problem from his own competitive background: cutting weight quickly and safely for judo/wrestling bouts, which he had only learned from a coach's plan. Built a narrow app for combat-sport athletes and launched in September as wrestling season began; demand rose mid-season when athletes had to make weight.

What happened

Big demand in the middle of wrestling season; around 39,000 lifetime downloads.
Stage
idea

In their words

I Left College to Build This Niche App (Now I Make $20K/Month)

Play from 1:42
1:34

Pat WallsOkay, amazing. Dropped out of college to build an app. This is the future. Before we jump all into it, can you show me what you built? Pull up some of your revenue dashboards.

1:42

EthanThis is my app, CutCoach. It helps combat sport athletes cut weight for their competition or fight coming up. And the way it does it is by creating a science-based protocol. Here's our revenue for when we launched the app until the end of January. Right when we launched the app, wrestling season just started. Our revenue, you know, is climbing up as we started to figure out marketing.

2:04

EthanBy that time, we were in the middle of wrestling season, there was a big demand for our app since a lot of the combat sport athletes needed to cut weight. In our app's lifetime, we have actually around 39,000 downloads now.

2:17

Pat WallsIt's just crazy how you can build, like, a pretty amazing business off such a niche idea. Like, I think about these bigger apps like Cal AI. This is like a very, very tiny version of this for this specific combat sport, wrestling. Super cool. We're going to talk all about niche app, but before we do, let's go into your background. How do you even get into building apps?

6:01

Pat WallsOkay, I think this is super cool. A lot of people watching this are probably wondering, "I have a niche problem in my life. How do I actually go about building an app and actually getting paid users?" So, what would be like your step-by-step process if you had to start over today?

6:13

EthanYeah, step one would be to solve a problem within your hobby. So, solving a problem within your hobby is a very effective strategy because you already understand and enjoy the activity. And this makes it much easier to solve problems other people will most likely experience, too. And I basically just asked ChatGPT, you know, what are some good app ideas that I can build within, you know, a specific niche that I choose?

6:36

EthanThis is a very straightforward method, and this AI brainstorm can help you come up with ideas you never even thought of. And once you have the app idea, I usually just open Figma and start designing the app right away. And once I figure out the wireframes for the app, I usually go to a popular app and a similar app within the same niche, and I look at the layout of their app, and I take the elements from it and adapt it to my app. So, I don't …

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Tags: hobby-niche, seasonality, launch-timing