CutCoach · B2C · weight-cutting app for wrestlers
Solve one painful problem in your own sport and launch as the season starts
Demand peaked mid-season; ~39K downloads in about 6 months
What they did
What happened
- Stage
- idea
In their words
I Left College to Build This Niche App (Now I Make $20K/Month)
Pat WallsOkay, amazing. Dropped out of college to build an app. This is the future. Before we jump all into it, can you show me what you built? Pull up some of your revenue dashboards.
EthanThis is my app, CutCoach. It helps combat sport athletes cut weight for their competition or fight coming up. And the way it does it is by creating a science-based protocol. Here's our revenue for when we launched the app until the end of January. Right when we launched the app, wrestling season just started. Our revenue, you know, is climbing up as we started to figure out marketing.
EthanBy that time, we were in the middle of wrestling season, there was a big demand for our app since a lot of the combat sport athletes needed to cut weight. In our app's lifetime, we have actually around 39,000 downloads now.
Pat WallsIt's just crazy how you can build, like, a pretty amazing business off such a niche idea. Like, I think about these bigger apps like Cal AI. This is like a very, very tiny version of this for this specific combat sport, wrestling. Super cool. We're going to talk all about niche app, but before we do, let's go into your background. How do you even get into building apps?
Pat WallsOkay, I think this is super cool. A lot of people watching this are probably wondering, "I have a niche problem in my life. How do I actually go about building an app and actually getting paid users?" So, what would be like your step-by-step process if you had to start over today?
EthanYeah, step one would be to solve a problem within your hobby. So, solving a problem within your hobby is a very effective strategy because you already understand and enjoy the activity. And this makes it much easier to solve problems other people will most likely experience, too. And I basically just asked ChatGPT, you know, what are some good app ideas that I can build within, you know, a specific niche that I choose?
EthanThis is a very straightforward method, and this AI brainstorm can help you come up with ideas you never even thought of. And once you have the app idea, I usually just open Figma and start designing the app right away. And once I figure out the wireframes for the app, I usually go to a popular app and a similar app within the same niche, and I look at the layout of their app, and I take the elements from it and adapt it to my app. So, I don't …
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More from this episode
- Post before-and-after weight-cut videos of UFC fighters, ending with a download prompt10-15 downloads a day from posts with only 200-500 views
- DM small creators you find in your TikTok and Reels feed, then move up to bigger onesMost creators said yes; founder says it worked, no numbers
- Run your creators' videos as paid adsFounder says it added a lot of revenue and scaled faster; no numbers
- Beta test with your own club; when coaches won't use it, serve athletes directlyClub ignored the coach version; athlete-direct relaunch is the version that grew
Tags: hobby-niche, seasonality, launch-timing