Run your creators' videos as paid ads

Ethan… over to influencer marketing. Since my app was in a very niche category, there were not a lot of big influencers to partner with, so I decided that I would ask small creators to partner with me instead to start off. So, to find influencers, I would basically just scroll on my For You page on TikTok or Reels on Instagram, and I would DM creators asking them to partner. I found that most of the creators that I DMed said yes to the partnerships.

EthanYou know, I started off with influencers that got around 1,000 to 10,000 views per video, then switched later to influencers that got 20,000-plus views per video. I saw that the influencer marketing strategy was working not only because I had a very high-intent audience, but also because I had a very unique product. Later, I decided to put those influencer videos into paid ads just to see what would happen. And to my surprise, it added a lot of extra revenue and helped us scale much faster and much more efficiently.

Pat WallsOkay, well, thanks for sharing that. I want to change the topic a little bit, and I want to actually see this app that you've built. Could you actually give me a quick demo of what is the niche app that you built that made over $20,000 in a single month?