GTM Sauce

CutCoach · B2C · weight-cutting app for wrestlers

Beta test with your own club; when coaches won't use it, serve athletes directly

Club ignored the coach version; athlete-direct relaunch is the version that grew

Workedvalidationfeature-development

What they did

Gave the one-month MVP to his wrestling club to beta test. V1 had coaches hand weight-cut plans to athletes; the club didn't use it because of friction. Over July-August rebuilt it so the app generates plans for athletes directly, tested the weight cuts on himself, redesigned, and released in September.

What happened

Coach-first version failed with the beta club; the athlete-direct version launched in September and grew to ~39K downloads.
Stage
pre-launch
Effort
One wrestling club beta over about two months

In their words

I Left College to Build This Niche App (Now I Make $20K/Month)

Play from 4:37

Pat Walls… kind of had your back against the wall a little bit, saying, like, "Okay, everyone can build apps. I can build this stuff with Cursor in, like, 10 minutes. So, that's the thing I got to learn is marketing." We're going to talk all about marketing, but before we do, let's talk about the build. You were working on a computer science degree. That doesn't teach you how to build good apps that you've built. So, how'd you learn? How'd you build it?

4:37

EthanYeah, I started building the CutCoach app in June of last year using Cursor and ChatGPT. It took me around a month to build the MVP, and I gave it to my wrestling club to beta test after I finished building it. The first version of the app was basically an app where the coach was supposed to give the weight cut plans to the athletes. However, I realized that there was a lot of friction using this concept, and my wrestling club didn't use the app.

5:01

EthanSo, during July and August, I changed the whole concept of the app to make it so that the app would give the weight cut plans to the athletes instead of the coach. I tested the app's weight cuts on myself and did a whole redesign, which I eventually released in September.

5:15

Pat WallsHere's what's awesome about Ethan's story: he did not spend years learning how to code. He picked up Cursor, found a very niche problem, and then built an app that made $20,000 in a single month. Ethan is proof that anyone can learn how to do this, and I want to help you do the same. To do this, we just launched the iOS Bootcamp for free. Inside, we will walk you step-by-step through how to come up with an idea and turn it into a real app ready …

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Tags: beta-test, pivot, b2b-to-b2c