CutCoach · B2C · weight-cutting app for wrestlers
Beta test with your own club; when coaches won't use it, serve athletes directly
Club ignored the coach version; athlete-direct relaunch is the version that grew
What they did
What happened
- Stage
- pre-launch
- Effort
- One wrestling club beta over about two months
In their words
I Left College to Build This Niche App (Now I Make $20K/Month)
Pat Walls… kind of had your back against the wall a little bit, saying, like, "Okay, everyone can build apps. I can build this stuff with Cursor in, like, 10 minutes. So, that's the thing I got to learn is marketing." We're going to talk all about marketing, but before we do, let's talk about the build. You were working on a computer science degree. That doesn't teach you how to build good apps that you've built. So, how'd you learn? How'd you build it?
EthanYeah, I started building the CutCoach app in June of last year using Cursor and ChatGPT. It took me around a month to build the MVP, and I gave it to my wrestling club to beta test after I finished building it. The first version of the app was basically an app where the coach was supposed to give the weight cut plans to the athletes. However, I realized that there was a lot of friction using this concept, and my wrestling club didn't use the app.
EthanSo, during July and August, I changed the whole concept of the app to make it so that the app would give the weight cut plans to the athletes instead of the coach. I tested the app's weight cuts on myself and did a whole redesign, which I eventually released in September.
Pat WallsHere's what's awesome about Ethan's story: he did not spend years learning how to code. He picked up Cursor, found a very niche problem, and then built an app that made $20,000 in a single month. Ethan is proof that anyone can learn how to do this, and I want to help you do the same. To do this, we just launched the iOS Bootcamp for free. Inside, we will walk you step-by-step through how to come up with an idea and turn it into a real app ready …
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More from this episode
- Post before-and-after weight-cut videos of UFC fighters, ending with a download prompt10-15 downloads a day from posts with only 200-500 views
- DM small creators you find in your TikTok and Reels feed, then move up to bigger onesMost creators said yes; founder says it worked, no numbers
- Run your creators' videos as paid adsFounder says it added a lot of revenue and scaled faster; no numbers
- Solve one painful problem in your own sport and launch as the season startsDemand peaked mid-season; ~39K downloads in about 6 months
Tags: beta-test, pivot, b2b-to-b2c