Show a shareable card of how the AI character's personality maps to yours

David BarnardAre there specific ways that you've seen companies use AI specifically to help do this better? So either better sharing screens, more engaged loops, anything like Tolan where that kind of experience becomes better because you're using AI. Have you seen anything like that?

Phil CarterYeah, I'll give you a few examples. So one is going back to value creation, when you create an automagical product experience that people have never seen before, they're naturally more likely to share it. And so Tolan is a great example of, "Okay, I go through the onboarding flow, I get matched with my Tolan. They have this great infographic that shows the Tolan's personality profile and how it maps to yours." That's a viral artifact that people are likely to share. So that's one example.

Phil CarterSecond example is, and we'll talk about this as part of value capture, more and more AI products are using hybrid monetization models where you've got a subscription, but then you also have to purchase additional AI credits even on top of your subscription if you're a power user. Well, that leads to an opportunity around incentivized referral programs where now if I invite a friend or colleague, I get additional AI credits that I can use for my …