Use AI tools to go from tens to 400+ ad concepts a month

Phil Carter… using because it's pretty straightforward, but it's very important, which is if you are relying on paid advertising as one of your channels to grow, and most subscription apps are, then there are tools you can use now like ElevenLabs when it comes to voice or like VO3 when it comes to video that will allow you to just exponentially increase the number of creatives you can test in any given month, and so an example that I use here is Runna.

Phil CarterRunna went from tens of creative concepts per month to 400 plus creative concepts per month that their marketing team is spinning off each month. And when you think about the implications that has for the company's growth trajectory, they're massive, not just because more creatives leads to more AV testing, leads to lower CACs because you're figuring out which creative is working faster and you're able to optimize and double down on your best performing ad creatives through networks like Meta and TikTok, but it also leads to more rapid learning cycle, right?

Phil CarterYou're learning more about your users and what resonates with them, which can inform product roadmap decisions in addition to just paid user acquisition. So this is another example of where the subscription value loop has these three discrete steps, value creation, value delivery, value capture, but they're really all connected as a system. And oftentimes the best teams are finding ways to make investments in one step that also positively impacts …