Put a small always-visible widget or calendar reminder where users already work

Phil CarterSo the tip here is it's not going to work for every product, but if possible, find a way to build an extrinsic trigger into your target user's workflow that reminds them when they should be using it. So a couple examples here, they're both more prosumer versus consumer, but two products I use every single day now are Granola, which is my AI note-taking software and then Wispr Flow, which is voice to text dictation.

Phil CarterAnd both of those apps have these very subtle ways of just reminding you that it's time to use their product, right? In Granola's case, it's linked to your calendar. And so every time I have a client call or some other meeting coming up, I get a little notification on my desktop and on my mobile device letting me know that the meeting is about to start, which is helpful in its own right, right?

Phil CarterSo it doesn't come across as annoying because it's beneficial to me to know what my next meeting is and who it's with and when it's coming. But then on top of that, it reminds me to turn on Granola in cases where I want to be taking AI powered notes in the background. And then similarly with Wispr Flow, so Wispr Flow for those who don't know is voice to text. And so you can press a button.

Phil CarterAnd so it's a habit that doesn't die easily, but that little widget just helped me get into the rhythm of like, "Okay, whenever possible, I should be using voice because it's going to save me time." And then this is where I give the Wispr team so much credit because they've taken this little widget, which is this little black sliver at the bottom of your laptop and now kind of like the dynamic island.

Phil CarterSo Wispr Flow has turned this little black reminder of its existence into its own island that will pop up and give you tips and best practices to sort of extend the amount of value you're getting out of the product. And so it's just this really elegantly designed way that they're training their users how to use their product, but then also as they climb the learning curve, how to get more and more value out of it.

David BarnardYeah. And with Wispr Flow also, they have a built-in keyboard. I don't know if you use that, but I've been using that more and more and it changes the way the regular keyboard looks and works because you can tap really quickly to get into Wispr Flow which works so much better than Apple's dictation. And so now I find myself using it a ton and it's right there in my keyboard.