Ship many AI study features fast and show each one on TikTok and Discord

Phil Carter… have product market fit because the market is evolving and your competitors are pushing the bar forward. And so what that means is with AI, the pace of innovation has become so fast that if you're not shipping new products and features every month and increasingly every week or even every day, then you're falling behind, which means you're going to lose product market fit relative to your competition and very quickly you'll become obsolete.

Phil CarterI think the textbook case of this recently that everyone is talking about is Claude and specifically Claude code. I mean, the pace at which they are shipping new features and optimizing the performance of their existing features is absolutely mind-blowing in a way that wouldn't have been possible pre AI, but it now is possible and it's also just, it's absolutely necessary for survival. And then one other example I'll throw out is StudyFetch. So this is another company we've been working with for about a year now in the EdTech space and they're primarily serving college students, but they just have lots and lots of different AI powered features.

Phil Carter… notes in the classroom similar to what a professional might use Granola for. You can use it to drop in a set of handwritten or digital notes and convert it into an outline or have it synthesize important takeaways to help you study for an upcoming exam. You can use it to, let's say you're a medical school student, right? You can upload a diagram and have it extract the most important terminology for you to learn as part of, say, a biology class.

Phil CarterSo all these different use cases, and the advantage of shipping so many features so rapidly, one is you're creating a more dynamic core product experience that can lead to longer term user retention and a greater probability of subscriber conversion. But two, if you ship in public, which more and more of these startups are doing, right? So you're constantly letting people know on TikTok, on Instagram, on Discord, what your new product features are and why they matter, and you're having people react to them in real time. It also has a user acquisition benefit. And so this can be a good segue into value delivery because it's sort of a two-fer in that you're improving value creation while also creating value delivery opportunities at the same time.

David BarnardYeah. Before we get to value delivery though, I did want to stop and say this speed of innovation can be a trap. And so I wanted to get your take on how to avoid it becoming a trap because with it being so quick and easy to throw a feature on, it's easy to turn an otherwise great software product into this like catchall or way too many buttons, too confusing.