Build small, cheap side tools for your customers' next problem that feed your main product

Jeremy Redman… automation software, was the main tentpole, the core business. And instead of what normal people do, they will just market this business. And the way they do that is like something with like some free product, like an information tool. And with today's no-code tools, now you can sell functionality, not information. And that's exactly what we did. So TaskMagic being the tentpole-- I love that, dude. [laughter] Fucking like a tent. Oh, nice.

Jeremy RedmanThe tentpole strategy is essentially making small, cheap products that serve this core, because they will essentially rank on their own and make more money.

Pat WallsGot it.

Jeremy RedmanSo step one, we would build for the customer's next problem. So TaskMagic's original customers, they were business owners, agencies, freelancers, people who need sales. Step two, building something very simple. So we were like, "Okay, well, let's build like a very simple outbound tool." And we called that Mail-Lead. Damn it, I love this. Which is a simple email outbound platform for TaskMagic. And we wanted to build something really, really simple because SEO, what helps it is specificity. So the more specific you can get, like cold outreach email for some sector or whatever, like for automation, that's going to rank as high as it can faster than something general just like TaskMagic automation. So we not only sold this to our existing customers, but we were able to attract more customers because essentially Mail-Lead got its own SEO lift. This brought in alone almost seven figures of revenue.

Pat WallsAnd is this like a white-labeled version of this, or is this it's its own product?