Add a lead-finding tool so users then need your email and automation tools

Pat WallsRight. Right. So people will come in and buy this product. They'd find this product. They didn't even know about TaskMagic. And then you'd have these upsell opportunities for them to use TaskMagic, which was that a subscription, TaskMagic?

Jeremy RedmanYes. So one of the major unlocks that we found with TaskMagic really early on was people didn't want to pay subscription pricing constantly. And the way to like really have this bank roll itself at the beginning was like lifetime deal and then usage-based pricing. The last step in this entire tentpole strategy is stack an ecosystem. So what do the people of Mail-Lead need? Oh, leads to email to. So we built leadquest.ai that helped them search for leads to email to.

Pat WallsYeah.

Jeremy RedmanSo then when you want to start bringing the emails that come up in leadquest.ai, and again, you click the automation tab on the left, it goes to TaskMagic. Right? Not only do you want to click the automation tab and you're like, "Take this email and automatically mail to Gmail." These people would like to go, "Oh, but I got to mass email all these leads that I have." Boom. Then they buy Mail-Lead.

Pat WallsRight. Right.

Pat WallsWhat do you think is the future of SaaS? Like if you were to start over today and start from scratch, would this be your strategy, or what would you change?

Jeremy RedmanIf I were to start over today, this is what I would do. So taking LeadQuest as an example, now how can I make LeadQuest the tentpole product? And when you start stacking them, they help each other. The big thing to like walk away with is these aren't like separate side hustles. They're serving the same ecosystem.

Pat WallsYes.