Rebuild around browser automation after customers kept asking how to automate

Pat WallsWhat was the business that you built?

Jeremy RedmanThe business was TaskMagic. As a solo founder, I kept finding myself like dabbling in like no-code tools. And one of those biggest no-code tools was Zapier. And I noticed that like a lot of Zapier users struggled to just automate things cuz it was very limited by APIs. So we built a tool that allowed them to click the button or automate the messy browser human behavior in like a web browser. And we eventually scaled TaskMagic to over 60,000 users and about 8,000 paying customers. And some months, we would do north of 400 grand and got it to about 3 million annually. Ended up making the Inc. 500 list last year with a single employee.

Pat WallsA single employee? Just you and one employee?

Pat WallsTell me how this all started. Did you have a software background? How did you get to this point where you had a $3 million per year SaaS with one founder, one employee?

Jeremy RedmanSo I started non-technical, just like hacking away at the original product, which was V1. That was like a no-code app builder that ran slow as shit. And then because I was able to monetize that like early in 2019, I was able to hire my first employee. We kind of rebuilt the thing and we launched that in 2020. We got that to seven figures in revenue. And then 2021, we kind of took like a step back because we we were thinking, "What is the bigger opportunity here?" And the sentiment with like customers was, "How do we automate those things?" We thought, "Okay, let's listen to this automation thing. Maybe we can get on the forefront there." And we kind of started with just like a few hundred grand in like 2021 of that revenue, and then made it to about 3 million in 3 years.

Pat WallsWow. Okay. Well, congratulations on the sale. We're going to be talking about this tentpole strategy.