Mail-Lead · B2B · cold email tool
Put an 'automation' button in the side tool that opens your paid main product
Founder says it drove paid users into the main product; no separate numbers
What they did
What happened
- Stage
- growth
In their words
I Spent 24 Hours With A SaaS Millionaire
Pat WallsGot it.
Jeremy RedmanStep three is making sure that it hits a natural upgrade path. So this goes, "Okay, I want to send cold emails. I got to get more customers." "But, okay, now I want to connect Mail-Lead to these other apps I use."
Pat WallsGot it.
Jeremy RedmanSo boom, you click the automation button and it's TaskMagic.
Pat WallsGot it.
Pat WallsNice.
Jeremy RedmanYou hit some kind of limit there, you're now paying for TaskMagic.
Pat WallsRight. Right. So people will come in and buy this product. They'd find this product. They didn't even know about TaskMagic. And then you'd have these upsell opportunities for them to use TaskMagic, which was that a subscription, TaskMagic?
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More from this episode
- Build small, cheap side tools for your customers' next problem that feed your main productThe cold email side tool made almost seven figures on its own and fed paid users back
- Add a lead-finding tool so users then need your email and automation toolsFounder says the products help each other; no numbers for the lead tool
- Sell a one-time lifetime deal plus pay-per-use pricing instead of a subscriptionCalled a major early unlock that let the business fund itself; no numbers
- Talk to brokers, then list the company on Acquire.com to find a buyer100+ buyers messaged; sold for mid-to-upper seven figures after 6-7 painful months
- Rebuild around browser automation after customers kept asking how to automateGrew from a few hundred thousand in 2021 to about $3M a year in 3 years
Tags: cross-sell, usage-limits, in-product-upsell