TaskMagic · B2B · browser automation software
Sell a one-time lifetime deal plus pay-per-use pricing instead of a subscription
Called a major early unlock that let the business fund itself; no numbers
What they did
What happened
- Stage
- early
In their words
I Spent 24 Hours With A SaaS Millionaire
Pat WallsRight. Right. So people will come in and buy this product. They'd find this product. They didn't even know about TaskMagic. And then you'd have these upsell opportunities for them to use TaskMagic, which was that a subscription, TaskMagic?
Jeremy RedmanYes. So one of the major unlocks that we found with TaskMagic really early on was people didn't want to pay subscription pricing constantly. And the way to like really have this bank roll itself at the beginning was like lifetime deal and then usage-based pricing. The last step in this entire tentpole strategy is stack an ecosystem. So what do the people of Mail-Lead need? Oh, leads to email to. So we built leadquest.ai that helped them search for leads to email to.
Pat WallsYeah.
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More from this episode
- Build small, cheap side tools for your customers' next problem that feed your main productThe cold email side tool made almost seven figures on its own and fed paid users back
- Put an 'automation' button in the side tool that opens your paid main productFounder says it drove paid users into the main product; no separate numbers
- Add a lead-finding tool so users then need your email and automation toolsFounder says the products help each other; no numbers for the lead tool
- Talk to brokers, then list the company on Acquire.com to find a buyer100+ buyers messaged; sold for mid-to-upper seven figures after 6-7 painful months
- Rebuild around browser automation after customers kept asking how to automateGrew from a few hundred thousand in 2021 to about $3M a year in 3 years
Tags: lifetime-deal, usage-based-pricing, bootstrapping