Ask 10-15 onboarding questions and show only content for the user's stage

David BarnardYou know your audience.

Nancy AndersonThey don't want to waste time filling out all of these things. We ask them what we need to ask them and we're actually... This is a big project we're working on right now because we do need to optimize it in certain areas that I think we can improve, but we have split the app. So you come in through onboarding and you tell us, are you trying to conceive? Are you currently pregnant? Are you postpartum? Have you ever had a baby before? And based off of that answer, the content that's populated in your app once you get in there is completely different. So if you're pregnant, you're not seeing any postpartum content. If you're a TTC, you're not seeing any pregnant content. It is only for your phase of motherhood is what we call it. So that's a big piece that slices it down. I have 50 programs, and now only you have 15 or something. It's a big slice down.

Nancy AndersonBut then throughout, we're asking about symptoms they're having, goals they're having, how much time do they have to work out, those kind of things that help us recommend the right programs for them to get started. The posture assessment is only for postpartum right now because we just launched it a couple months ago. We will roll it out to everyone else eventually. That kind of goes hand in hand with you had a baby, you're trying to rehab your …

David BarnardGot you.

Nancy AndersonSo yeah, we kind of filter it down like that. We have found that too many onboarding questions, people can't get through it and they just get frustrated and, not enough, they're confused when they get in there, they don't know where to start. It's this constant balance of how much... So we're kind of playing with that right now. We're adding a few more slides that kind of niche down a little bit more of where to put them because we don't want people being confused when they get in the app, but we also are reaching out to them. As soon as they get into the app, a real person is reaching out to them like, "Hey, just shooting a DM. Welcome to the app. Let me know what I can help you find." And at first, if they connect with a coach or they go into our community and connect, we find through our stats that they're more likely to come back.

Nancy AndersonIn our in-app community, if they get in there, 31% of them are coming back on day 2 and 14% are still returning by day 3. You know what I mean? What we find is it's not really the feature, it's just an in-app community, something special, but I think it's the validation, the support, the feeling of like, "Oh, I'm not alone here." There's expert coaches in there that are coaching all day, every day, answering your questions, pelvic floor …