Turn down brand deals and affiliate links to keep audience trust

David BarnardBuild trust.

Nancy AndersonYeah, build trust. Be consistent and reliable for your audience over time, and it will pay off I believe. I find that a lot of... Even brands will do it, but a lot of times it's founder-led brands or fitness influencers are doing all these brand deals or affiliate links, and they're cashing in, and people ask me all the time, management agencies or whatever, they're like, "You're leaving a half a million dollars on a table every year or a million dollars on the table every year. If you just did brand partnerships..." and I'm like, "Yes, you're right, but that would be cashing in on my audience." That just doesn't feel right for me.

Nancy AndersonThere's nothing wrong with it. I'm not trying to say that... It works for some people. Just for how I have built the brand and the relationship I want to have with our audience, I never want them to feel like I'm using them. I want them to lean on me. I don't want to feel like I'm leaning on them to support... Obviously, our app is not free. It costs a lot of money to build and maintain and develop all these features and stuff. So yeah, in a …