Never give away free workouts or freebies

Nancy Anderson… be free, so you can download the app and you can just do it for free. You don't have to be on a trial or anything to use it, but we don't promote it. It's kind of just a soft launch that we kind of threw out there. Because sometimes if we get inundated, it's actually real humans. It's our real coaches that are doing it. So I don't want to overwhelm them necessarily because we have that 24-hour role, they have to get responded to within 24 hours.

Nancy AndersonBut yeah, we think about it all the time. It's funny because, we talk about lead magnets and stuff, we as a brand, I've never done lead magnets. I don't post free workouts, and it's not because I don't want to give anything away for free. It's because I think it attracts the wrong type of audience personally, I found, and I think that... The work we do is really valuable and it's complex, and these are real experts that are coaching and that are developing these programs. And when you just throw something out for free, you're kind of devaluing them too in my opinion. And also, it's complex, so me giving you something for free doesn't mean it's going to fix your problem. You might need custom coaching, and that's why we want you in the app so that we can work with you and we can customize your approach. It's that high-end customer service thing. How can I give you high-end customer service if I'm just giving you a free workout on Instagram or in a blog post kind of thing? We don't typically do …

Nancy AndersonBut the posture assessment specifically, I do want to try to use as a lead magnet. We haven't built it basically in a way where they can just click and be there because it's inside of the app. That's something that we do want to explore, and I guess we could test and see if that works well. I don't know. But we do find that a lot of people use it once they get inside the app. Organically, I promote it. It does really well if I promote it on …