Send Meta sign-up, paywall-view and checkout events while still optimizing for purchases

Steve Young… you disagree, I think you got to be somewhere around at least a 10 to $15 cost per trial, or a $3 revenue per install to even consider it. Cuz we tried Meta for one of our apps doing about 3k a month, and that's been all organic, but when I try Meta, our revenue per install is about a dollar, Joseph. So I'm like, I can't make the economics work with that type of numbers, and I could just and we tried hard paywall, and just didn't work as well.

Steve YoungSo the the newest thing I heard from a past podcast guest was like, he's like, "Oh, I start sending different signals to Meta." So he does require registration before paywall. I'm usually against that, I'm usually paywall, then registration, but he has a registration and he has a high registration, so he sends Meta registration event, content view event, which is a standard Meta event, that's a paywall view, initiate checkout, and then, obviously, he has no trial, so he does subscribe, like purchase event. So, and then he obviously optimizes for the purchase event, because he has no trials. But by sending those early pre-purchase signals allowed him, even though he's still optimizing for the same thing, allowed his Meta account to be a lot better and a lot smarter.

Joseph ChoiIn the Meta campaign setup, you're still optimizing for the the purchase, ultimately, or the trial start, right? Not the actual conversion, but the the trial start, or the conversion if it's a conversion. But then before that, you just make sure it's tracking all the other high-intent signals as well. What is the um tool that that they use for that? Is that like Does that have to go through an MMP, or is it just like Facebook pixel?