Remove the X from the paywall so users must start a trial

Steve Young… here, 2,000. And then March, we did a hard paywall and started going. And then April, I mean May, I'm sorry, May, and then June is when it went fully hard paywall. So in May was when we first launched the paywall, mid-May, and then June you can see the hard paywall, with no additional downloads, no additional features, just paywall and onboarding, increasing the price, and a hard paywall. So this is sort of, and then we had to put an X, Joseph.

Steve YoungThe the interesting thing is, if it's niche enough, the hard paywall doubled the trial activation rate. The start trial rate went from 6% to 13% with the hard paywall. This was 6%. Trial-to-paid did not change, and that's the number you got to look at. Trial-to-paid did not change just because we had an X or not X. So that's what I mean by a like niche product, because your trial-to-paid would be really, really good. And if you can hard paywall them, as long as the hard paywall gets you double the start trial rates and your trial-to-paid remains the same, you've got something here. So we lost half our revenues just because of that tiny X. That's all the that was the only difference between June and August. The downloads were the same, it's just the paywall. That was it. That was the only difference. But, you know, I do say that you do get one-star reviews when you have a hard paywall, though. So keep in mind that that might happen. [laughter]

Joseph ChoiSo what is the actual mechanism to like implement ASO? Are you just changing the title? I've I've heard from some people that basically the subtitle and the title of the app is like 80% of ASO, is that true?