Try Meta ads on a small organic app, including a hard paywall

Joseph Choi… Is there anything else like top of mind in the in the whole like marketing world that you're seeing with ads? I'm curious about like paid Meta, cuz Meta has just Meta has been around for so long, and it's gone through so many different phases, and now it seems like it's like very content-oriented, like a lot of organic now kind of uh translates over to paid. Yeah, I feel like this a lot of different angles to this. What are you seeing?

Steve Young… if you're running Meta. The best thing I heard from Meta is like sending the right signals. Obviously, everybody understands how to do it, but I think for me, it's like a lot of people do Meta because they hear the success of other things, and then they're like trying to mimic certain things. But I would say, understand the economics, so make sure you're able to get, if you're optimizing for trial, this is my personal opinion, so like disagree with me if you disagree, I think you got to be somewhere around at least a 10 to $15 cost per trial, or a $3 revenue per install to even consider it. Cuz we tried Meta for one of our apps doing about 3k a month, and that's been all organic, but when I try Meta, our revenue per install is about a dollar, Joseph. So I'm like, I can't make the economics work with that type of numbers, and I could just and we tried hard paywall, and just didn't work as well.

Steve YoungSo the the newest thing I heard from a past podcast guest was like, he's like, "Oh, I start sending different signals to Meta." So he does require registration before paywall. I'm usually against that, I'm usually paywall, then registration, but he has a registration and he has a high registration, so he sends Meta registration event, content view event, which is a standard Meta event, that's a paywall view, initiate checkout, and then, …