GTM Sauce

attn.design · B2C · inspiration library for creators

Post about your journey every day on X, LinkedIn, Reddit and YouTube at once

Little response, especially on X; Reddit needed heavy nurturing. One $99 sale in 30 days

Failedfounder-brandorganic-socialcommunity

What they did

Host's challenge rule: post once a day documenting the journey. With no chosen channel he posted everywhere: X (existing followers), LinkedIn (existing followers), Reddit forums (no product promotion allowed, must be useful) and YouTube.

What happened

No real value from X; Reddit takes a lot of nurturing; one $99 sale by end of 30 days. Did surface the signal that LinkedIn was working and built a content habit.
Stage
pre-revenue
Effort
Daily posting for 30 days across 4 platforms

In their words

He built 100 apps and made $0. Can he fix it in 30 days?

Play from 5:09

… 100% for free. All right, let's catch up with Gaurabh and see how he did. So, we're here back 60 days later, and there's a reason for that. We had caught up in 30 days, but then you had let us know that you were almost on the the precipice of a breakthrough. So, I'd love if you could dive into that. Can you walk me through, once we got off the call last time, and then the next 30 days after that, what did those first 30 days look like for you?

5:09

GaurabhYeah, so when we got off the call, the first thing that we talked about was building out a cadence to post content out there so that I could build my own distribution. But I didn't have any specific channel that I was aligned with, so I posted everywhere. I had some followers on X. I had some followers on LinkedIn. I went and participated in Reddit forums. I also posted on- on YouTube. So, I did a lot of things, but I don't think I really got any value from it, especially X. You know, I didn't see too much response there. Uh, with Reddit forums, it takes a lot of work. There's a lot of nurturing, you have to be useful, you can't promote any product. And then, the part which was around speaking to customers, I did not have any connections in the space of content creation. I did manage to get some uh, conversations started, uh, but it wasn't that much that I would get so much inside. In reality, I managed to get one person to buy one of the products, Attention.design, was about $99. This was a big challenge for me, like really, uh, finding customers within the space.

6:11

HostSo, you're at the end of the 30 days. You've done something. You made a $100 payment. How did that feel? Where where was your head at at that point?

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Tags: x, linkedin, reddit, youtube, build-in-public, daily-posting, spray-and-pray